Cookie Segelstein

New iPhone Pricing for AT&T

According to MacRumors, Starting on January 8, 2016, AT&T plans to introduce a "pricing simplification effort" that will see the end of device subsidies and two-year contracts. According to an internal training document shared by Engadget, new and existing AT&T customers will only be able to purchase a smartphone at full price or with an AT&T Next payment plan going forward. Since T Mobile moved away from 2 year contracts in 2013, there has been a general shift away from subsidized smart phone purchases by cell service providers. Verizon eliminated subsidized smart phone purchases for new customers, although at this time, existing customers can still purchase 2 year contracts, with subsidized phone.